NEW IN TOWN
SMART CASUAL
IN TOP FORM
NEW IN TOWN
SMART CASUAL
IN TOP FORM


FOR INDIVIDUALISTS
WITH STYLE.
THE TIME IS RIPE FOR A NEW BRAND COMBINING TOP FASHION STANDARDS WITH PRICING THAT IS MORE THAN ATTRACTIVE.


TOP MARKUP CALCULATION + HIGH VALUE CREATION AT THE POS
NEW IN TOWN offers the slim cuts that are in demand, yet can still be worn in a relaxed way. From jackets and shirts to knitwear, in NEW IN TOWN men will find the perfect mix of stylish understatement and top-quality looks – simply smart casual just the way it ought to be.